Professor & Graduate Program Director
Department of Mass Communications at SIUE
Fulbright Specialist (2022-2025)
Head of Cultural & Critical Studies Division at AEJMC (2018-2019)
Contact: smishra(at)siue(dot)edu
About Me
I am an interdisciplinary teacher-scholar. My research focuses on multicultural marketing, globalization, consumer culture, global/transnational media, advertising/strategic communication, and visual communication. Geographically, I am interested in media and communication in developing countries. My research also explore issues of representation of gender, race, religion, disability, and nationality in media and marketing.
At Southern Illinois University Edwardsville, I teach a variety of undergraduate and graduate courses in a variety of formats (traditional, blended, and online). This includes Research Methods in Mass Communication, Media Law and Policy, International Advertising, Transnational Media, Mass Media in Society, Media & Health , Media Campaigns, and Freshman Seminar.
Before joining SIUE, I taught at Temple University, Philadelphia. I taught, Introduction to Advertising, Introduction to Advertising Research, Morality, Law and Advertising, Media Information Gathering for Public Relations, Introduction to Mass Media and Society, Public Speaking and various online courses.
Teaching Distinction Award
In 2015, I received the Teaching Distinction Award from the University.
Phenomenal Woman Award
In 2018, I have also received the Phenomenal Women Award.
Education
Degrees
Ph.D. in Mass Media & Communication, Temple University, Philadelphia, PA
M.A. in Advertising, Michigan State University, East Lansing, MI
M.A. in Public Relations & Advertising Management, Institute of Management Studies, DAVV, India.
Diplomas
Certificate from Knight Center at U. of Texas-Austin in Data Visualization.
Diploma in International Marketing Communications, International Advertising Association (IAA), New York, NY
Diploma in Computer Management.